SAP CRM 7.0 - Marketing End-to-End Part 4: Campaign Execution

To help provide an overview of the key capabilities that are supported by SAP CRM Marketing and how they can support marketers, we have created an end-to-end demo. In part 4 of 5, you will see how the multi-channel campaign is integrated into the E-commerce site and Interaction/call center. In addition, you will get an overview of the order management process and tracking in the campaign, as well as interesting real time order management capabilities.

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Duration: 00:06:20