SAP Customer Relationship Management
Why a Traditional Siloed CRM Approach Is Doomed
In a 2009 Strativity Group study of 869 executives, 80% of those surveyed declared that customer- facing strategies are high on their corporate agendas — and are even more important than they were three years ago. Strativity's research also shows that companies that invest 10% or more of their revenues in the customer experience realize a far greater number of customer-driven referrals.
