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SAP Customer Relationship Management

Customer Value Enhancement: Linking Strategy & Operations for Better Loyalty and Margins

Read how rapid convergence of communications, media and entertainment (CME) is driving forward-thinking telecom, cable and content executives to seek more creative means to foster enhanced long-term customer relationships. To achieve profitable and predictable results, many of these executives are adopting Customer Value Enhancement (CVE), a predictive, adaptive approach to linking front and back office functions through the prism of advanced business intelligence and analytics.

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