SAP Customer Relationship Management
Courting Today's Bank Customer: Why a New Wave of CRM Involves the Whole Enterprise
In a highly competitive market, where financially savvy consumers with easy Web access have learned to flex their muscles and demand more from bank products and services, the primary differentiator has become the quality of the customer relationship. Banks that recognize the importance of this relationship, and install the infrastructure to support it, will be most likely to succeed in this challenging environment.