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SAP Customer Relationship Management

How To Handle Seasonality in KPIs

The effects of seasonality to a business affect more than ice cream vendors and skiwear shops! It is an issue that impacts almost every business – from private industry to government. Most obvious impacts are to marketing, staffing, and cash flow. In the context of strategic planning, seasonality is a key consideration when identifying key performance indicators (KPIs) and setting performance targets. The purpose of this document is to provide background on how to handle seasonality with the SAP Strategy Management (SSM) solution.

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