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Success Factors of a Best-Run Marketing Organization

Today, companies judge the success of their marketing organizations on their ability to drive new business — by increasing brand awareness, generating demand, and fostering profitable customer relationships. How are leading marketing organizations getting the job done? Walk through their best practices, and you'll see what role software solutions — and customers — can play in helping marketing teams demonstrate favorable business outcomes. This article appeared in the Oct/Nov/Dec 2007 issue of SAP Insider and appears here with permission from the publisher, Wellesley Information Services (WIS), www.wispubs.com.

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