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CRM Business Transformation Study Asian Paints

Consider how India's largest manufacturer of paints transformed its business with SAP Customer Relationship Management – moving from a strictly product-based company to a services model. Asian Paints achieved improved customer satisfaction of 80% and realized revenue totaling over US$16.6 million.

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Tags:
  • enterprise_data_warehousing/business_warehouse
  • consumer_products
  • customer_relationship_management
Former Member
October 20, 2012 at 08:34 AM
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