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CRM Business Transformation Study Colgate Palmolive - Mexico

Discover how this global market leader launched a major business planning project with support from SAP Trade Promotion Management. The results: reallocated trade spending, improved operations, better volume forecasting, streamlined promotion planning – and strengthened brand equity.

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Tags:
  • customer_relationship_management
  • enterprise_data_warehousing/business_warehouse
  • consumer_products
Former Member
October 20, 2012 at 08:33 AM
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