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SAP CRM and Web 2.0 Prototypes - Facebook for Marketing

How the power of social networks harnessed via a Facebook Application that, backed by SAP CRM Loyalty Management, enables an airline company to reach out to the social network of its customers, spread via 'word of mouth' marketing and enrich customer experience.

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Duration: 23:07:38

Tags:
  • customer_relationship_management
Former Member
October 20, 2012 at 08:24 AM
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