The Evolution of Green: Managing for Performance
With no shortage of urgency and passion, many sustainability efforts were undertaken quickly and are still rather loosely organized – defying standard approaches to benchmarking and measurement. This is understandable, since many corporations first focused on defining strategic intent, announcing goals and initiatives, and piloting projects in various areas. As a result, most companies joining the green revolution lack a comprehensive framework for benchmarking sustainability investments across the enterprise. Since green is here to stay, we are seeing companies turning their attention to the process of organizing, prioritizing and measuring the impact of their numerous green investments.