Serious Green: Sorting through the issues that surround being 'green.'
Green is everywhere. From celebrity appeals to build environmentally sustainable homes to billboards advertising the green benefits of laundry detergent, we are inundated with green messages day in and day out. For their part, lodging companies have been notifying their guests for years that they wash towels sparingly to reduce their environmental impact. What’s the customer to make of all of this? How many of these appeals to the customer are just a form of greenwashing?