SAP Social Media Solutions in the CPG Space
Social media is no longer the cutting edge of consumer marketing. Consumers have become part of a brand's story. They express opinions about products and brands to their friends and followers. They engage directly on Facebook pages, tweet on Twitter handles, and pin images on Pinterest. They even co-create campaigns and products. To succeed in this new era of consumer marketing, you must be able to: • Instantly analyze large volumes of data from owned and earned channels • Dig into the metrics to understand what will engage consumers • Apply this insight to build deep, meaningful consumer relationships This whitepaper highlights how SAP Social Media Solutions can help.