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PLM (Product Lifecycle Management)

The Art and Science of Open Innovation: An Interview With Professor Henry W. Chesbrough

Companies that derive their core identities from the success of their products and services must clearly define their strategies for innovation to assure continuous differentiation and growth. To foster the cultural change that such strategies may require, these companies must carefully align their core business and technology objectives. Read this interview with Prof. Chesbrough on Open Innovation. Prof. Chesbrough is the executive director of the Center for Open Innovation at the Haas School of Business at University of California, Berkeley.

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