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The Role of Analytics in Driving Competitive Differentiation for High-Tech Companies

Successful high-tech companies must be fast, agile, and responsive to their customers and consumers and aware of competitive pressures from both traditional sources and new/disruptive entrants. The rapid obsolescence of products, extensive innovation churn, and the constant search for new business models make the high-tech industry a particularly good candidate for the use of sophisticated analytics. “ Simon Ellis, IDC.

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