SAP Insider Listen. Understand. Take Action
action found in social media channels can be extremely valuable to a business, but the amount of time needed to comb through the web in search of this data is out of most people's reach. And early automated solutions built to mine this information have fallen flat, unable to account for the context that gives data its meaning. In this article, you'll learn how the SAP Social Media Analytics application by NetBase can help businesses gauge consumer sentiment in real time.