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SAP Community

What Analysts Say About SCN


"By plugging customers into the process of creating reusable knowledge, every contribution made both SAP and the community much richer and more useful." - Dion Hinchcliffe, Peter Kim, Social Business By Design, April 25, 2012


"Other companies have since gone on to create similiar social relationships with customers, but few have been as successful as SAP or have turned it into such an essential component of their business as a sustained competitive advantage." - Dion Hinchcliffe, Peter Kim, Social Business By Design, April 25, 2012

"Figuring out how to integrate social media technologies into traditional IT infrastructure will be a priority for many companies over the next several years.’s ranking(SAP CIO was the #1) gives us an idea of which companies might offer best practices for doing so, based on the level of attention that this is getting from their CIOs.” – Heather Clancy, analyst, smartplanet, April 11, 2012

"..customers can also get some of their “how to” questions – about 1000 every day – answered much more quickly and with high quality via the community (SCN), versus calling an SAP expert to advise them over the phone or to come on site" - Mark Fidelman, Forbes, March 14, 2012

"..collaborative community (SCN) support changed the nature of SAP’s interactions, making them more human through online discussions, blogs, and even video chat." - Mark Fidelman, Forbes, March 14, 2012


  • "SAP Contributor Recognition Program....Gaminification Elements Analysis" - Bunchball, Enterprise Gaminification 2012 (see attached page 7), 2012 

  • "Mark Yolton....I highly recommend following each one if you want to fully understand the definition of social business and how you can use the principles to change your organization” - Michael Brito, Analyst, The Top 25 Social Business Leaders That Influence Me, Jan 20, 2012


  • "SAP Community resulted in a 15% reduction in product release cycles. SAP Community drive 5% increase in partner sales. SAP Community resulted in over 90 ideas delivered or in product development", Peter Kim, Dachis Group,Examples of Social Business ROI , Analyst, Jan 11, 2012

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