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SAP Customer Relationship Management

CRM - Transforming the Business Network for CP and Retail (Chinese)

This CRM solution brief is translated in Chinese and introduces how CRM helps the business network transformation of CP and Retail industries. 在当今充满挑战的经济环境下,消费品(CP)制造商和零售商只有通过更加紧密地合作才能赢取客户的忠诚,捕获更多市场份额。本篇概述了三步走的成熟模式,使公司能够认清楚他们在走向商业网络转型的征途中所处的位置,从而帮助他们把目标流程和信息技术发展到新的水平。该模型反映了SAP多年来通过对技术和最佳实践的创新应用,帮助CP和零售公司增长业务的经验和专业知识。

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