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Generation Now - The Evolution/Emancipation of the Customer

This video shows the kick-off presentation for SAPPHIRE 2008 Berlin. Younger generations have different lifestyles, expectations, and visions than older (more tradition-oriented) generations. Agility and mobility for these young people also have special meaning. Taking into account the development of IT (in all its disciplines) and the global population including geographical spread, the world will change dramatically. This combination between demand and people is called Generation Now. The impacts of Generation Now will also affect business and therefore also the business support provided by IT and applications.


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Duration: 23:37:35

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