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SAP insider: Unlocking the Promise of Mobile Commerce

Mobile commerce is enabling retailers and consumer products companies to engage with customers like never before, offering massive growth opportunities. However, consumer mobility has also intensified the pressure on retailers to redefine the shopping experience and deliver multichannel retailing, as well as to implement trade promotion management, traceable marketing spend, coupon program performance assessment, and other capabilities from the mobile world. This article explores SAP's project "Apollo," which aims to help companies in this endeavor.

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