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Used Car Business: A Strategic Tool for Automotive OEMs to Survive and Surpass Competition

Globally, most of the Automotive OEMs are using their organized Used Car (or Pre Owned Car) business to expand their customer relationship base and also create leads for future new car sales from within. It is being increasingly used as a channel to increase customer lock ins, better residual value control, higher service infrastructure utilization for dealerships and overall contribution towards revenue and profitability for both OEMs and their dealership channels. This article, written by Wipro's Automotive Solutions group, mainly delves into these stated areas of OEM leverage through a branded and organized used car business model.

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