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SAP Insider December 2009: What’s in a Name? The Changing Landscape of Business Intelligence at SAP

“What’s in a name? That which we call BI by any other name would be as insightful .” These short lines (with apologies to Shakespeare) suggest the challenges of encapsulating a rich, complex concept in something as simple as a name — whether it’s a colorful, scented flower or a business term. At SAP, we strive to establish clear, concise, and meaningful names for our applications and solutions. We have, however, been known to change our minds on occasion. Case in point: SAP has recently spent time reevaluating the naming conventions for all solutions related to business intelligence (BI).

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