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SAP Customer Relationship Management

The Next Generation of CRM : Engaging With the Empowered Customer in Turbulent Times (Webinar Transcript)

Read this webcast transcript to learn how traditional CRM must converge with the unstructured Web 2.0 world. Discover why mobility and ubiquity are becoming imperatives and explore a new breed of analytical tools needed to thrive in this new reality. The speaker in this webcast is Jujhar Singh, SVP CRM Product Management at SAP.

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