Skip to Content
Consumer Products

New Sales Role in Consumer Products: From Relationship Manager to General Manager

Because CP account teams work directly with retailers, leading manufacturers are transforming the role of sales from relationship manager to general manager, responsible for orchestrating their organizations' people, functions and resources to deliver differentiated value on behalf of the customer. Read this article for an overview on the pain points in the Consumer Products industry and the processes and roles involved in solving these issues.

View this Document

Former Member

No comments