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Consumer Products

Demand-Driven Supply Networks: Advancing Supply Chain Management (SAP Insight)

Most consumer product (CP) companies realize that developing a demand-driven supply network (DDSN) could provide a pathway to true customre focus. These supply networks depart from the traditional 'push' of products to market. Because actual buying decisions are made with the shopping cart and not the warehouse picker, DDSN turns the business around.

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