The Land of Vending Machines - APEX Corporation
Vending machines are an integral part of Japan's service culture. The country boasts an estimated six million of these jidouhanbaiki -one for every 20 inhabitants- making Japan the undisputed world leader. Apex, which operates 6,500 of these machines, needs to quickly and easily call up sales figures to identify sales trends and respond more flexibly to customer requirements. Apex networks its "silent salespeople" using SAP ERP.