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Getting More from Communities of Innovation at SAP: Increasing Participation to Maximize Value Derived

This case study explores the value of being a Mentor at SAP and how the benefits grow with increasing involvement. It features an example of Richard Hirsch of Siemens, who values the building of reputation that the Community has afforded him. He also shows how he encourages others to participate. Quotes on the program are included from Mark Finnern, Chief Community Evangelist.

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