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Utilizing Social Media Harnessing the Power of Online Communities for Loyalty and Advocacy

This is a presentation given by Mark Yolton, SVP of SAP Community Network, and Salim Ali, VP SAP Enterprise Solution & Community Marketing, at Frost & Sullivan's Web Experience Excellence 2009 Executive Congress held in San Francisco. Learn about a Case history of the SAP Community Network; insight on key drivers that have yielded ever-increasing levels of engagement, collaboration, and co-innovation success; and examples of leveraging this success to drive business value by applying a framework for purposeful and repeatable orchestration.

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