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SAP CRM 2009 Conference Podcast: Dr. Ralf E. Strauss

Paul Greenberg asks Dr. Ralf E. Strauss Head of CRM Marketing CRM Global Product Management SAP AG about his new book “Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy” and why he wrote it at the SAP CRM 2009 Conference. (LS100036)

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Podcast Type: Audio

Duration: 00:05:35

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