Hi Amlan,
{Reward Points so that you are encouraging the SDNers mutually help with more enthusiasm}
Campaign Management:
This Business Scenario Map shows how three parties -- a data provider, a vendor, and a customer -- can work together to plan and execute marketing activities. The map illustrates the benefits of collaboration. Results include lower costs, faster turnaround times, and more effective campaigns.
Campaign Management
This scenario addresses the following business challenges:
1.
Business users reliant on IT for customer segmentation, causing a bottleneck for increased time and inefficient execution
2.
Inability to effectively coordinate and plan campaign activities, which causes waste and redundancy
3.
It takes too long to complete the campaign cycle
4.
Communications are uncoordinated single channel u2018blastsu2019. Organizations are providing inconsistent, irrelevant messaging to customers, through ineffective channels
5.
Inability to determine the best offer/channel combination
6.
Organizations are forced to treat all customers the same way, by sending the same message to all customers, with no ability to personalize
7.
Product availability and pricing is not taken into effect into the campaign plan, due to uncoordinated organizational efforts.
8.
Organizations are unable to understand the full value of the customer
9.
Inability for Business users to create and generate call lists and emails. Often there is a bottleneck in IT, or a 3rd party, in order to develop personalized call lists and emails
10.
Organizations have no or limited ability to monitor campaign performance during execution, and cannot make adjustments u2018on-the-flyu2019 for maximum effectiveness
11.
Organizations have no ability to sort through millions of customers and massive amounts of data to understand areas of opportunity, effectiveness and ROI. Tools on the market are not integrated into the campaign efforts
12.
Uncoordinated campaign task management with constant duplication of effort
Regards
AK
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