A Demand Planner will have the responsibilities of validating and fine tuning the sales forecast numbers and passing them to the Supply Planners/Production Planners. Once the base forecast is generated by the APO DP forecast models, the demand planners need to keep an eye on those numbers, co-ordinate with the sales & marketing people to make note of any additional sales or deviations and then release those numbers to supply planners (SNP) / Production planners.
They also play a key role in deciding and planning new products launched which do not have earlier sales history, promotion planning and any other 'events' which the system on it's own cannot manage.
Generally, each Demand Planner 'owns' up a group of products (or geographical territory) and has the responsibility of correctly managing the future sales of those products.
Hope this helps.
Srinidhi
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