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Any Explanation About CRM Analytics?


gurus can any body give brief introduction on CRM Analytics

K Mangalum

Former Member
Former Member replied



CRM Analytics are 5 types

1. customer Analytics2. marketing Analytics3.Service Analytics4.Sales Analytics5. Product Analytics

Customer Analytics: Here type of Customer, Behaviour of customer, value preposition of the Customer is Analysed, the customer Purchasing Analysis,

Goods season for goods (for selling of Umberilla's rainy season is good),Identifying the customer, Location of the customer are analysed in depth

2. Marketing Analytics: Strategic goals, Competetor's Market view, Campaigns

, Budget for campaigns and types of campigns are Analysed, Lead generation is also a part of Marketing Analytics

3.In Service Anlytics :Warranties, RMA's , channel of service, Period of free Service, Service Applicable under some restrictions (Validations) are Analysed.

4. In sales Analytics: Oppotunity Analysis, Activity Analysis, which Sales Methodology is to be choosen, Planning of sales related to product, is analysed

5. Product Anlysis: Types of products, Product highly selling region, season,

Product prcing Analysis, are analysed

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