As Mirco suggested the above links, you can add the "installlocation" attribute in the manifest file for your applications and push those .apk or .ipa files through SAP Mobile Secure/Afaria.
Afaria provides a portal package server which acts likes an appstore to host various applications under it. You can create multiple categories and assign the applications under that category. Every application uploaded to Afaria is recognized as an Application Policy. So for example if you have some applications for Sales department, some for Distribution, some for marketing etc, you can create these groups and then create an applicaiton policy, upload the binary (apk/ipa) and select the category under which this application should reside and publish the policy. Then you can bind this policy to relevant groups like Sales Group and then create an enrollment policy binding to the same group which will be unique. So when the user enrolls itself with their relevant codes, they will see policies assigned to them, so they will only see sales application etc.
There is also something called as Afaria Session Manager, which allows you to write some scripts using predefined directives like create directory, move package etc. With this what you can do is create a script and make a directory on users phone and then move the package binary to his phone like /sdcard/Companyname/Application/abc.apk and then install the application from there using the same script. But this works only for Samsung and LG phones. Session manager policies wont work with iOS.
Your option - 1 is creating categories within Afaria client app on the device.
However, I believe question is whether we can create folders on the device to push certain apps but not in the afaria client app.
Moreover, your suggested approach is much more easier with SAP Mobile Secure Portal where we can create the "Categories" while creating application and can select the specific "Categories" before you publish this application to SAP Mobile Place.
In order to check all available features in SAP Mobile Secure, you can register the 30-day trial version Mobile Secure Services and enjoy the look and feel of the Cloud version:)
I understood the question but he wont be able to test session manager policies with which he can create categories within the user mobile using the cloud version but again its only supported on Samsung and LG phones. So based on what the requirement is, the call can be taken.
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