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Track visitors on web pages and other webshops

Former Member
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We want to track visitors on web pages and our company E commerce web-shops (Which is not hybris eCommerce).

As per below link from help document http://help.sap.com/saphelp_mkt122/helpdata/en/bb/488c56626bda5fe10000000a441470/content.htm

Is mention statement "You can track visitors on web pages, Hybris WebShops and other webshops"

Can anybody please share more information "How to track other webshops & web pages visitor" other marketing tools have this capabilities.

did hybris marketing its self having capabilities to track web behavior ? or required third party software is there if yes how to integrate third party software to Hybris marketing any information.


Thanks in Advance

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Answers (2)

Answers (2)

Former Member
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We need to put some logic onto our webshop. In the webshop we can use the code snippet that is coming from piwik.org  or any other tracking software.

Here you can configure the events that you want to subscribe to. This information we can write into hybris marketing as interactions. Hybris Marketing comes with some preconfigured interaction types

Tracking software --> code snippet is injected on shop / web pages and data is delivered to SAP Hybris Marketing calling the CUAN_INITIATIVE_SRV OData service provided by SAP Hybris Marketing.

Web Tracking allows you to track visitors' behavior on websites and in webshops

For example, track the following events:

·         Product viewed (SHOP_ITEM_VIEW) + item: product viewed

·         Cart abandoned (SHOP_CART_ABANDONED) + item: product in cart

·         Successful Checkout (SHOP_CHECKOUT_SUCCES) + item: product in cart

·         SHOP_CHECKOUT_START

·         SHOP_ITEM_ADD

·         SHOP_ITEM_REMOVE

·         Downloads- WEBSITE_DOWNLOAD

·         Registrations and subscriptions - WEBSITE_REGISTRATION

·         WEBSITE_SEARCH

·         WEBSITE_VIDEO

·         View page - WEBSITE_VISIT

·         CLICK_THROUGH

Former Member
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higher level information i have it if anybody can provide POC Document. That will really helpful for us.

Former Member
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Hi!

imo there are several ways to transfer web-tracking data to hybris marketing:

1) Call OData service when an event happens out from the commerce system:

Within the commerce systeme, there needs to be a function wich creates the right interaction and sends the interaction to hybris marketing based on a OData call (for excample when user adds a product to shopping card)

2) Use data from an web-tracking tool

A data middleware catches the data from the web-tracking system, transforms the data into the right data-structure for hybris marketing and uses the OData interface of hybris marketing to tranfer the data into the ymkt system