Email campaign execution failed - marketing permission check

[janakiram_lakkapragada3]

Hello experts - we created couple of contacts directly in Hybris Marketing and were trying to use them for demo campaign executions. When we open the contact business partner record and look under Personal data - email address has a green traffic light indicating "ok" to use for marketing purposes.

But when we execute an email newsletter campaign, statistics say email cannot be delivered due to failed marketing permission check. We did not maintain any marketing permission in SPRO configuration also. Did anybody face this issue before? Any help/pointers?

Cheers

Jack Lakkapragada

[former_member52863 · Accepted solution]

Hello Jack,

You need to set specific column ( from 1511: Comunication Category, under 1508: Initiative ID) to your marketing permission for newsletter campaign. You can see this column on Table: CUAN_CE_MP_ROOT.

# Initiative ID = Campaign ID

For the settings, you can register an interaction with Communication Category or Initiative ID as NEWSLETTER_SUBCR / NEWSLETTER_UNSUBCR. After that, yMKT will set marketing permission for NL.

This means, campaign category: NL uses an another permission record instead of normal campaign's.

Thank you,

Shimon

[janakiram_lakkapragada3 · Accepted solution]

Hi Shimon - sorry for the belated response and I am still confused about the settings you mentioned. How to maintain the settings in MP_ROOT table you mentioned? Is it a manual config activity done during system setup?

Here's our scenario:

First Wave: Create three demo contacts directly in Hybris Marketing and send out an email newsletter campaign

Second Wave: Improvise on the first wave and include campaign automation by adding triggers in Execution

From a configuration perspective, I see two places for maintaining marketing permissions

1. IMG --> SAP Hybris Marketing --> Data Management --> Interaction Contacts --> Define Marketing Permission Check

We don't have anything maintained here so everything is implicit

2. IMG --> SAP Hybris Marketing --> Campaigns --> Campaign --> Define campaign categories and actions

Under Automation Category type the default value was Newsletter (we can change this to Ignore Marketing Permission but we did not).

3. On the front end if we open the contacts created directly in Hybris Marketing, associated email addresses say "OK to communicate".

In spite of all the settings, newsletter campaign results show "Marketing permission execution check failed"

[former_member52863 · Accepted solution]

Hi Jack,

Your customizing and understanding are correct. yMKT behavior is also correct. yMKT have some campaign categories such as (1) Normal campaign including once and periodic, (2) Newsletter like weekly, monthly and your specific period, (3) Trigger-based campaign.

In normal campaign case, you don't need to take care of any configuration after initial setup. because, target members of the campaign is decided by your segmentation and user's general opt-status.

Howerver, If a consumer doesn't want to subscribe weekly newsletter but wants monthly newsletter, yMKT cannot judge whether sent each newsletter or not without more specific user's consent. Thus, you need to register the opt-status with initiative ID like 13, 101 for monthly newsletter through registration of an interaction based on user's consent.

This behavior depends on your executed campaign category (A1,A2 or NL).

Now going back to your result, yMKT couldn't find the opt-status record with initiative ID from MP_ROOT, the result was failed.

Regards,

Shimon

[janakiram_lakkapragada3 · Accepted solution]

Hi Shimon - appreciate your proactive responses. Help me understand one more thing and I'll close the thread with Correct Answer mark.

Question 1 - Register opt in status with initiative ID - how can we capture this in MP_ROOT table when we didn't even send the first newsletter email out? Is this more like customer going in to his online account (or something similar) and checking his permission for newsletter subscription beforehand? Because at campaign level, I don't understand how we can mark this table during run time.

Question 2 - When you said normal campaign are you referring to categories A1 and A2?

Cheers

Jack Lakkapragada

[former_member52863 · Accepted solution]

Hi Jack,

• Question 1 - Register opt in status with initiative ID

It depends on yMKT version.
When you create new campaign using NL as non-release status, yMKT pay out new initiative ID automatically. You need to note the ID for your newletter permission and register an interaction with the ID as subscription.

So, when you execute the NL campaign(e.g. initiative ID=13) , yMKT find a permission record of target member: opt status=Y and initiative ID=13 from MP_ROOT.

After 1511, you can define communication category instead of initiative ID and assign this category to a NL campaign.

• Question 2 - Campaign category

Yes, campaign category for normal campaign is A1(once) and A2(periodic).

Thanks,

Shimon