Campaigning only to Contacts
Had a basic question about using campaigns in Hybris Marketing. We were trying to build a scenario of creating TG and executing campaigns in Hybris Marketing. Wanted to know why only Target Group of type contacts is allowed to be attached to a campaign and not Target group of other types such as ERP Customer or CRM Customers. What is the reason behind that? Also this brings a fundamental question of what actually contacts comprise of? like Prospects, CRM BPs, ERP BPs? and where does it take the data from? If some expert can throw light on this that would be great. We ran the report CUAN_IC_MASTERDATA_EXTR_FULL to extract Contact data from SAP CRM but i wasn't sure as to exactly what it is doing?