Hybris Marketing: Which development language
In wich language CEI or (new) Hybris Marketing has been developed?
How can it be modified apart from customizing?
Maxim van Schijndel replied
The most important language is still ABAP considering you are working from a Netweaver stack.
Mind you that you could have a standalone hybris Marketing environment deployed on a HANA appliance in Netweaver, without SAP CRM. But also co-deployment is possible, that allows you to benefit from shared HANA tables.
The frontend is served in the form of UI5 and Fiori apps.
P.s. @Surjeet Bhati, the technical "specs" you mention are related to hybris Commerce. Data Hub could be used to interface contacts from hybris Commerce to hybris Marketing, though.