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cross selling

Former Member
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Hi gurus

would any one explain what is cross selling? please give tips how it is configured?

thanks&regards

Accepted Solutions (0)

Answers (3)

Answers (3)

Former Member
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Hi shiva,

Just to add,

Mail order catalog retailers frequently use cross selling to increase sales. When a customer orders an article over the phone, the order taker can suggest additional articles that the customer might buy. For example, if the customer orders a VCR, you might suggest purchasing some blank tapes; for a cellular phone, a leather carrying case.

Cross selling is material dependent where as item proposal is customer dependent.

<a href="https://www.sdn.sap.comhttp://www.sdn.sap.comhttp://www.sdn.sap.com/irj/sdn/profile?userid=3519432">cross Selling</a>

Hope it helps.

Regards

Sadhu Kishore

Former Member
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hi,

Follow these simple steps to configure the Cross-selling:

1. Created sales order ZCS by copying standard order OR.

2. Assigned the sales order to the sales area.

3. Assigned the item category determonation as follow:

ZCSNORMCSELTANTAN

Setting for Cross selling:

1. Created Condition type 'CS01' with access sequence as 'C001'.

2. The access sequence is having access a customised table with fields as Sales OrgDist ChannelDivSold-tomaterial.

3. Created Procedure 'CS0001. The procedure is having only one condition type 'CS01'. [Later one can add, depending on the business need]

4. Define Customer/Document Procedure for Cross-selling as 'C' and 'C' respectively.

5. Assigned the document, ZSC to procedure 'C'.

6. Created cross-selling profile as 'CS1. In this assigned, Cross-selling pricing procedure as CS0001 and Pricing procedure as the standard pricing procedure. No product proposal procedure is defined. Also, the Cross-selling dialog box ind. is left blank and ATP indicator for cross-selling materials is not checked.

7. Assigned the Cross-selling procedure to the sales area.

Entry is created as follows:

Sales areaCCCS1 [read as sales areaCS Cust procedureCS doc procedureCS profile].

8. Modified the sold-to party and attached the 'C' to PP cust. proc.

8. Created the condition record via VB41 and for material A, attached three alternative materials B, C and D.

Next create the order with VA01, enter the main material, click on the icon for Cross-selling, this would prompt the dialog box for alternative materials, select one or more and click on the copy.

with regards

Rajesh

Former Member
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Hello Shiva,

Mail order catalog retailers frequently use cross selling to increase sales. When a customer orders an article over the phone, the order taker can suggest additional articles that the customer might buy. For example, if the customer orders a VCR, you might suggest purchasing some blank tapes; for a cellular phone, a leather carrying case.

The sales transaction takes place as normal: The customer chooses an article and the order taker enters it on the sales order screen. The order taker can press Enter after each article, or wait until the customer has finished selecting the article he or she wants.

If the order taker presses Enter after entering the data for one article, then a dialog box appears automatically, displaying a list of articles to be suggested to the customer. These cross selling articles are ones that pertain specifically to the purchased article.

If the order taker waits to press Enter until the customer has finished ordering, then the dialog box appears automatically, this time showing all of the articles in the sales order, along with their corresponding cross selling articles.

The articles that appear in the cross selling dialog box always depend on which articles are in the sales order. If you want to have the system suggest articles based on the customer's past purchasing history or other factors, see Dynamic Product Proposal in the standard SD documentation.

The cross selling dialog box displays the following information:

Article number

Description

Sales unit of measure (each, 3-pack, etc.)

Price per unit of measure (calculated either by the standard R/3 pricing scheme or by a custom pricing scheme you have defined)

Availability check

Delivery flag (that is, whether the cross selling articles can be delivered independently of their corresponding main articles in the sales order, or whether the cross selling articles can only be shipped either together with or after the main articles have been shipped)

To set up cross selling, you must make the following settings in Customizing:

Create the conditions tables, access sequence, and calculation schemes for determining cross selling articles, since the cross selling function relies on the conditions technique. (Alternatively, you can use the analysis discussed in "Activities" below to create the data automatically.)

Create a cross selling profile with the following attributes:

Determination of cross selling articles via function module

Price calculation scheme

Scheme using conditions technique

Flag indicating how the cross selling dialog is to appear

Flag indicating whether an availability check is to be performed

Assign the cross selling profile to a sales area, document scheme, and customer scheme.

<b>Reward if helps</b>

Regards

Sai

Former Member
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Hi sai

thank u for providing explicit explanation.but pls tell me how cross selling is different from upward and downward selling.

Former Member
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hi,

Basically cross selling is when we r selling a product for ex: nike shoe with this we are selling socks also........if the customer buys shoe for 1000/- he will get the socks for rs 50/-. If he buy the products separtely shoe 1000/- and socks 75/-.

With regards

Rajesh