ADT - Buying Prospensity calculation logic

[Former Member]

Hi all,

We are trying to understand the logic behind calculation of Buying Prospensity on Hybris Marketing.How does it change based on Customer Historical data and if we can add custom attributes/logic to existing formula for Buying Prospensity.

Is there any guide by SAP on same.Please advise

Regards,

Pratyasha Shishodia

[former_member183196 · Accepted solution]

Hi Pratyasha,

One of the good starting point for this to go through the demo video:  SAP hybris Marketing Predictive Segmentation - YouTube to see how it works.

For the behind the scenes configuration, you can download hybris Marketing RDS and look into the scope item "Predictive Segmentation". It comes with step by step config guides : https://service.sap.com/rds-ymkt

On how to download the RDS is something I have shown it here:  How to download SAP hybris Marketing Rapid Deployment Solution - YouTube

Please note that the out of the box buying propensity model relies on SAP CRM as a data source.

Hope this helps!!

Thanks

-Bharath