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SAP Hybris Marketing - SAP CRM Loyalty data replication

Dear Experts

I am working in a scenario where SAP CRM 7 Loyalty (on HANA) is already implemented and we have requirements about being able to use SAP Hybris Marketing (formerly SAP CEI - Customer Engagement Intelligence) segmentation based also on SAP CRM member activities and SAP CRM activities information.

In our context, SAP CRM and SAP Hybris Marketing will be deployed on the same SAP HANA database ( see deployment scenario C in https://websmp106.sap-ag.de/~sapidb/011000358700000807912013E ) and SAP CRM is handling approximately 100 million of member activities per month.

Could you please help me in understanding:

- how SAP CRM activities can be mapped in Hybris Marketing (e.g. apart from using Hybris Marketing interactions and extending them in order to manage fields that are not supported in the standard solution, is there a more suitable way? In this case, the same information will be replicated in both systems and therefore should this should be taken into account for sizing purposes?)

- data replication: if we map CRM activities to Hybris Marketing interactions, then we might activate for example replication through RFC or do you know if there is a standard replication from CRM to Hybris Marketing for loyalty information?

Thanks a lot

Laura

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