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How do I get an API for Bing Maps

Good Morning!

I have read this is easy, but I can't find an answer.  How do I get an API for Bing Maps for my C4C application?  I have gone to the bing site, and I am fairly confident that I would want a REST API.  I have never dealt with APIs before, and the number of choices scare me.  All I want is to get the API key so I can embed it in the C4C mashup.  Is there a simple "here are the answers to the Questions Bing is going to ask you" document?

Thanks in advance.

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