Measuring Campaign Effectiveness
I have a scenario where the business team wants to calculate the effectiveness of their marketing activities (campaigns and promotions) .
For example: The client wants to know how many calls came to call center for enquiry of a particular product or service based on the campaign
how many customers asked for quotations based on the campaign or hoe many sales /service orders (in ECC) were craeted due to a campaign/promotion.
These are few examples , howver if there are other ways tgo calculate /measure campaign effectiveness please let me know .Is there any standard way to measure this? Any documentation/blog would be really helpful.
Thanksa nd REgards,