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Measuring Campaign Effectiveness

Hi Experts,

I have a scenario where the business team wants to calculate the effectiveness of their marketing activities (campaigns and promotions) .

For example: The client wants to know how many calls came to call center for enquiry of a particular product or service based on the campaign

how many customers asked for quotations based on the campaign or hoe many sales /service orders (in ECC) were craeted due to a campaign/promotion.

These are few examples , howver if there are other ways tgo calculate /measure campaign effectiveness please let me know .Is there any standard way to measure this? Any documentation/blog would be really helpful.

Thanksa nd REgards,

Aneesh

Former Member

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