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combine SAP/BI and SAP/CRM


i have a question about SAP/BI and SAP/CRM. I actually don't understand why a costumer need a BI-Module to expand his CRM. I know that the combination from these two Moduls are an analytical CRM, but where are the difference, where is the benefit? Could someone give me some background information why it´s necessary or useful?

thanks for your help.

Regards, Peter

Former Member
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