Hello Bryan,
This is a topic of much interest to many of us within the OCM practice at SAP. We have some customers who use points to reward their end users for various activities, such as completing an eLearning course, responding to stakeholder or risk analysis surveys, posting on blogs and boards (such as this), etc. Level achievement typically results in a badge or gamification title, and may even result in a small physical reward or privilege. I've spoken with a few customers who are exploring taking it to the next level, and using actual gaming (think virtual worlds, MMOs, role simulations, and more) as part of their acceptance and learning approach. To date, I've not found anyone who has rolled it out, just ones in research mode. Hopefully someone will step forward in response to your question! There is also a large community (400+ members) within SAP who, on their own time, are exploring ways we can use gamification for a wide variety of purposes, including OCM. Stay tuned!
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