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SAP CRM with twitter and facebook

Hi,

If we want to promoto this stuff to one of our client and wants to implement the following feature as shown in this demo

http://www.sdn.sap.com/irj/scn/elearn?rid=/library/uuid/1025f4c7-6932-2c10-e6b2-bf3edec1ae7b - SAP CRM and Web 2.0 Prototypes - Twitter for Customer Service and Marketing

http://www.sdn.sap.com/irj/scn/elearn?rid=/library/uuid/902b4306-470a-2c10-94b2-c18fdb969e06 - SAP CRM and Web 2.0 Prototypes - Facebook for Marketing

BUt in this demo itself mentioned these does not come out of box with SAP CRM 7.0.

If we want to implement and integrate with SAP CRM, how should we need to proceed.

Is there any patches or service packs need to be downloaded or anything else need to be done.......is this involve separate license fee??

I searched, there is no more information other than these two demo.

Any information is appreciated.

Regards,

RDS

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