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SAP and University jointly offered scholarships / bursaries

Greetings all,

May I ask - do any universities provide any financial funding to their students within the remit of the UA Program. Two universities in the UK have for the past two years offered an SAP Scholarship / Bursary. University of Surrey offers ten bursaries worth £5,000 each - in effect they reduce the cost of the degree for the student by £5,000 rather than giving them a cash prize. They refer to these as the SAP Scholarships principally because they introduced an MSc an it went from 12 to 60 students by marketing their membership of the UA program.

Lancaster University does the same with a single scholarship on their IT and the Management of Change degree - reducing the cost by £3,000 and referring it to it as an SAP Scholarship.

These are of course both marketing approaches as SAP hands over no money itself but they represent a real investment of about £55,000 on the part of the universities as it is real revenue lost. The benefit is that the universities get a huge marketing boost and are able to attract both more students (12 to 60) and better students (in both cases the students have to have been awarded a 'First', or in other words the top rated degree obtainable in the UK.

I was wondering if any other universities around the world have adopted anything similar and what other marketing / promotional techniques faculty use in collaboration with SAP to attract more and better students.


Martin Gollogly

DIrector, University Alliances

United KIngdom and Ireland

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