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how does trade promotion relate to campaign


I am a new-hand in crm. to my knowledge, trade promotion & campaign is different function for CRM. trade promotion deal with our traditional trade promotion such as discount, free goods etc., while campaign is about arranging some kind of activity for the channels letter, e-mail, and lead. when marketing in an concrete enterprise, it seems impossible that trade promotion & campaign just do their own business and have no relation. so my question is how does trade promotion differ from campaign,& also how they cooperate in marketing.

besides, since trade promotion also has its own trade promotion planning, so how does trade promotion planning differ from marketing plan? if they two co-existed, what's the relation between them?

your response will be warmly welcome.

thanks a lot.


Former Member
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