on 10-17-2008 3:35 PM
Folks
Is SNP CTM planing approach suitable for pharma companies ? would there be any need for demand prioritization and supply categorization for Pharma companies ?
Would appreciate if cany one can share their experiences and ideas on the same.
Thanks
Certainly CTM is implemented in Pharma Industries. Currently my client is a Pharma company, we have Heuristics now and we are in the process of implementing CTM .
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Thanks for sharing the info.
I am trying to understand what would be the requirement in a pharma environment to drive the CTM approach ? like where exactly would the demand prioritization for different customers come into picture ?
I am thinking that on what basis/characteristic does the pharma company prioritize their clients demand ?
In which product line would this be applicable to ? like cosnumer drugs or clinical trials or some where else ?
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