Re ; reference Customer
Could any one explain the need of reference customer in CRm and which scenario we use it. Please let me know the use of t code CRMC_BUPA_CONSUM .
We use the Consumer Reference Business partner within the Webclient Call Centre context.
Specifically when a new Customer is created via the Webclient the Reference BP is used as a "Template" for the new customer.
The Reference BP must exist first before using transaction CRMC_BUPA_CONSUM. What then happens on the Webclient customer create is values such as BP Type & Role, Sales Area Data, etc are assigned to the new BP.
Hope this helps