CRM application for Banking sector

[Former Member]

Hi all,

Please tell me if CRM can be implemented in banking sectors also or its meant only for retail and operations.

Also please tell me if every CRM project mandatorily require BI.

Thanks.

[Former Member · Accepted solution]

Hi Sanjeev,

Yes. CRM can be successfully implemented in the Banking Sector as this is a very powerful application that will leverage the Business Process of the Banks. It will streamline the standard operation procedures and will enhance the productivity and will help to increase the bottomline with great more customer satisfaction.

Well instead of spending more words to explain you question, have a look at the following links. You will have all the details that you need to know.

http://knowledgecenter.comarch.com/en/ulotki/CRM_in_corporate_banking.pdf

http://www.grin.com/e-book/58251/customer-relationship-management-in-banking-sector

http://search.techrepublic.com.com/search/bankingandcustomerrelationshipmanagement+(crm).html

http://resources.bnet.com/topic/mysap+crm.html

http://www.sap.com/solutions/business-suite/crm/newsevents/press.epx?pressid=9868

Thanks,

Samantak

[Former Member]

Hi , Yes CRM has shown acceptance in Banking sector. We had been involved in e2e implementation for SAP CRM project in one of the public sector bank in India. To stream line Sales and Marketing process in bank: The applications like Campaign, Lead, Activity, Masterdata strategy has been implemented.

With regards

Sachin.