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CRM application for Banking sector

Hi all,

Please tell me if CRM can be implemented in banking sectors also or its meant only for retail and operations.

Also please tell me if every CRM project mandatorily require BI.

Thanks.

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Hi Sanjeev,

Yes. CRM can be successfully implemented in the Banking Sector as this is a very powerful application that will leverage the Business Process of the Banks. It will streamline the standard operation procedures and will enhance the productivity and will help to increase the bottomline with great more customer satisfaction.

Well instead of spending more words to explain you question, have a look at the following links. You will have all the details that you need to know.

http://knowledgecenter.comarch.com/en/ulotki/CRM_in_corporate_banking.pdf

http://www.grin.com/e-book/58251/customer-relationship-management-in-banking-sector

http://search.techrepublic.com.com/search/bankingandcustomerrelationshipmanagement+(crm).html

http://resources.bnet.com/topic/mysap+crm.html

http://www.sap.com/solutions/business-suite/crm/newsevents/press.epx?pressid=9868

Thanks,

Samantak

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