on 09-26-2008 5:01 AM
hi experts,
Can any one give me a brief explanation of why and what is the use of the coupon code maintenance and the clearing house cration in that scenario.In CRM 2007 enviornment.
Thanks in advance
regards
prasad.
External clearing means that the coupon will be redeemed at the retailer (through the purchase of the
consumer), and not via sales order in CRM to the manufacturer). The retailer cooperates with the
national clearing house (NCH) on the collection and the verification of the collected coupons over a
period of time.
-The NCH will bill the manufacturer with invoices and submit statistical coupon information to the
manufacturer. The manufacturer will pay the invoice to the clearing house and track the cost through
its account assignment to the campaign.
-The following are the steps of a couponing process with external clearing
u2022 The manufacturer defines and publishes a new coupon campaign.
u2022 An external provider (Internet provider, retailer, etc.) or the manufacturer itself distributes the
coupons through the specified channels: e-mail, direct mail, flyer or FSI (Free Standing Insert),
for example.
u2022 The consumer redeems the coupon.
u2022 The retailer accepts the coupon.
u2022 The clearing house collects the coupon redemption information from the retailer and sends it back to the manufacturer.
Coupon Code Maintenance for External Clearing
-In the external clearing process, coupon codes are automatically assigned when a campaign will be
released. This means that coupon offer codes must first be maintained in transaction
CRMD_MKTPL_OFRCODE (SAPGUI) :
-Coupon codes are communicated to the coupon publisher for each product category by the clearing
house.
-Coupon code publisher enters these number ranges into the system.
-As soon as a coupon campaign is released, the next free coupon code for the selected clearing house
(and product category) is automatically assigned to the campaign.
Let me know if you need further information.
Regards
Marcus
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